Maybe you’ve seen videos like this where cars float downstream in what’s normally a quiet, little creek https://www.youtube.com/watch?v=IzoaXclhnZs and thought, “Thank God that’s not us.” Only on August 11, 2018 it was us. Imagine being an 80-year-old community theatre (run entirely by volunteers) who finds itself under 4 feet of water after a devastating and historic flash flood.

Question: How do you recover when you literally lose everything and insurance money will barely scratch the surface and not be available for months?

Answer: Smart content and social media strategy learned from attending WordCamps led to massive media coverage, an army of volunteers we never met before, and more money than we dreamed possible raised in three days.

Speaker

• Laura Byrne-Cristiano